Off the Deep End

So, I'm starting to think I need some intervention.  You see, I've started to become obsessed with coffee.  I've always loved coffee, yes, and I've been able to prepare it well...

Got my "master's degree" with the Coveted Black Apron from Starbucks.

Was deemed "Coffee Specialist" and stand-in Assistant Manager with Peet's Coffee and Tea.

And now I am the "Store Leader" making all major decisions for my little shop called Joe Van Gogh.  I go to Latte Art competitions and hang out at Roasteries and nerd out on coffee crap.  We're doing well for a little shop- we're making a lot of money and selling lots of coffee and as much as I can tell: the community likes us.

But I got this itch, you see... for something BIGGER than just another coffee shop.  Something BETTER.  Something on the cutting edge.  Something that other shops in the area will see and go, "Damn, we should start doing that."  I can optimize a shop- I think I've proven that.  I can delegate so that the team feels the responsibility of running their own store.  But I crave something bigger...


So I think and I think and I ponder about what we can do to stand out and make the city take notice of us- and sometimes it's hard to shut my brain off.  Here I am, on my day off, blogging about coffee.  Downloading Wikipedia articles and preparing for tomorrow's meetings with my Lead Baristas. 

Maybe I need some intervention.  Maybe I need someone to say, "Coffee really aint that cool, Bro," or something like that.

But as of right now, coffee really IS that cool.  This is the Third Wave- and I'm probably gonna be neck deep in this for a long time.